Own your shop Watch the demo Real shops Pricing What it does The shopfront FAQs All services ๐Ÿ’ฌ WhatsApp
โš™ Operate ยท Shop Manager

Your shop keeps selling while you're away. Now you can see every bit of it.

Stock, sales and customers in one phone dashboard, plus a shopfront where buyers order on WhatsApp. Built for Nairobi shop owners who can't be there all day.

Plans from Ksh 3,000 a month, or own the shopfront for Ksh 20,000 one-off.

Real Nairobi shops running on it ๐Ÿ”’ Private & password-protected Works on any phone No app to download ๐Ÿ’ฌ WhatsApp marketing built in ๐Ÿ›ก๏ธ A ban can't delete your shop
Shop Manager dashboard showing today, this week and all-time takings
๐Ÿšจ The risk no one warns you about

Meta bans pages and WhatsApp groups every day.
Your shop can't be taken down.

Instagram suspends pages with no warning, and now Meta is wiping WhatsApp groups too. Shop owners are losing hundreds of buyers overnight. With Shop Manager your shop is a link you own and your customer list is saved on your side, so a ban can't touch either. Share one link and buyers filter to exactly what they want.

๐Ÿ”— A shop link you own ๐Ÿ“‡ A customer list that can't be wiped ๐Ÿ›ก๏ธ Keep selling through a ban
๐Ÿ’ฌ Protect my shop
See it work

Watch a real sale, start to finish.

A customer who bought once, brought back with one message. Then the sale, the receipt, and the numbers updating. All from a phone.

2 minutes ยท ๐Ÿ”Š turn your sound on

The real cost

You can't grow what you can't see.

Most shop owners run the whole thing from memory and a notebook. It works, until you step away, hire help, or try to figure out why a good month still felt tight.

Stock just vanishes

You don't know what's left, what's moving, or what quietly walked out the door while you weren't looking.

Sales you never see

If you're not at the counter, you're trusting that every sale got recorded and every shilling came home.

Customers you forget

Your best buyers' numbers live in WhatsApp chats and your head. When staff leave, the customer list leaves too.

Guessing what sells

You restock on a hunch. You can't tell which item, size or colour is actually pulling the money in.

The bigger risk

Meta can delete your page tomorrow. It can't touch your shop.

Instagram bans pages every day, and now they're wiping WhatsApp groups too. Shop owners lose a group and the hundreds of buyers inside it overnight. If your shop and your customers only live on Meta, you're one ban away from starting from zero. Shop Manager gives you a shop and a customer list that a ban can't reach.

Your shop is a link you own

It lives on your own web address, like yourshop.co.ke, not on Instagram. Meta has no reach over it. Your page goes down, your shop stays up. Share the link and buyers filter by exactly what they want.

Your customer list can't be wiped

Every buyer's number is saved on your side, with what they bought. A group ban can't erase them. The same day, you message everyone the new drop, no matter what happens to your page.

You keep selling while you rebuild

Everything you've already pulled in stays in your shop. Add stock by hand or from a fresh page and carry on. A ban costs you a page, not your whole business.

Nothing to get banned

Buyers don't need to join a group or follow a page to shop with you. They open one link, any time, and see everything in stock with sizes. No group to lose.

Already live

Real shops running on it today.

Browse their public shopfronts, the same system you'd get, each branded to the shop.

Want a shopfront like these? Send your Instagram, TikTok or WhatsApp shop and I'll set yours up.

๐Ÿ’ฌ Chat on WhatsApp
In their words

What clients say about working with us.

Not all of them run shops, but they all trusted us to build and deliver. Same hands building yours.

โ˜…โ˜…โ˜…โ˜…โ˜… 5.0 from 18 verified Google reviews See them on Google โ†’
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"Joel from Essence Automations designed an amazing website for our hardware business. He also created a Google Business Profile and optimized it so well, Oloolua Hardware is now ranking number 2 in Ngong."

Oloolua HardwareHardware, Ngong
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"You made the whole process easy and stress-free. I'm grateful for how careful you were with every detail and how you captured the feel of my brand."

Joy RykerRyker Luxury
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"Brilliant system from Joel. The appointment calendar and review system work really well."

SuitGuru KenyaMenswear, Nairobi
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"Joel has run our digital ads at Rajshyn Jewellers since 2018. His Facebook, Instagram and Google ad strategies have delivered positive returns consistently. I recommend him."

Bhavna PattniRajshyn Jewellers
โ˜…โ˜…โ˜…โ˜…โ˜…

"Joel built a quote-request ad for our company on a Saturday afternoon. By Monday morning we already had 2 qualified leads asking for quotes. If you're looking for clients, I highly recommend Essence Automations."

Becca ReenaSptra Glass & Interiors KE
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"Joel designed a really nice website for us, full of detail, and we get quote requests and enquiries by email very quickly. Huge impact on our business. Best decision we ever made was choosing him. Hongera!"

Boma Movers KEMovers, Nairobi
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"Joel designed a great website for my hospital that also comes with a customer-tracking app. Try him, you won't regret it."

Dr. Fadhili MuliliMedical practice, Nairobi
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"Loved working with Joel on my one-page website. I gave him a brief and he came back with a great design on the first try. Friendly, easy to talk to, made the whole process smooth."

Franklin ThomasWebsite client
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"Can't say enough about the support Joel has given my business, Brookhaven Events. The webchat and CRM solutions have been crucial in our marketing."

Farouk SterooBrookhaven Events
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"Our sales process is much simpler now with Joel's CRM. The training and after-sales support are top tier. Happy to recommend and work with him again."

Raphael OpiyoCRM client
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"Great CRM for lead generation, email marketing, and booking appointments."

Jackson MureithiCRM client
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"Lovely AI Support and Appointment Calendar. Really useful."

Diana GithakaAI Support client
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"Great customer service and awesome automations from Joel."

Eliud MainaAutomation client
Joel Muthee, founder of Essence Automations
Joel MutheeFounder ยท Essence Automations
Who's behind it

I built this with real Nairobi shops.

I've watched shop owners lose sales they never saw, stock that quietly walked out the door, and their best customers' numbers vanish the day a staff member left. The big POS systems were built for chains, not for a shop you run from your phone between everything else.

So I built one for that shop. Shaped with real Nairobi owners around how they actually sell, on WhatsApp, on M-Pesa, on the move, every feature earned its place solving a real problem, not one a developer imagined.

The result is a shop you can finally see from your phone, wherever you are, so you get back to growing it instead of just counting it.

Joel Muthee
Founder, Essence Automations
Simple pricing

Own it once or pay monthly. Cancel anytime.

Every shop gets a branded shopfront. From there, add a monthly dashboard plan or just keep the shopfront on its own. No long contracts, pay by M-Pesa. Each plan's price and terms are on its card below.

Own it outright? Ksh 20,000, once.

You get your branded shop website plus a private backend to run it. Buyers filter by category and size to find what they want, then tap to enquire and their WhatsApp opens with that exact item ready to send. In the backend you tap once and our AI pulls your stock straight in from Instagram, TikTok or your WhatsApp shop, reading each post and filling in the name, category, sizes and price for you. You can also add your own items and photos, and record sales as you make them. We set it all up and keep it running online for you. You also get your own web address, like yourshop.co.ke. Stop here with no monthly fees, or add a dashboard plan below for sales reports, the who-owes-you ledger, loyalty and daily summaries.

Get my shopfront
Shop Records

For owners who want to see every sale, every shilling and every debt.

Ksh 3,000 /month
That's Ksh 100 a day.
On top of the one-off Ksh 20,000 shopfront. First month free, billing starts in month 2.
Your shopfront, plus
  • New posts from Instagram, TikTok or your WhatsApp shop show up in your shop automatically, with our AI filling in the price and sizes from your caption
  • Sales dashboard: today, this week, this month, all-time
  • Live inventory with low-stock and sold-out at a glance
  • Move slow stock: push it to the top of your shop or put it on sale, with the discount shown right on the page
  • Record in-store sales with a Cash / M-Pesa split and a receipt
  • Who-owes-you ledger with one-tap WhatsApp reminders
Start with Records
Shop Manager Pro

For shops doing volume that want money confirmed before anything ships.

Ksh 10,000 /month
Your shop takes M-Pesa by itself.
No setup fee. First payment is Ksh 30,000, which covers your first 3 months. After that, Ksh 10,000/month.
Everything in Shop Manager, plus
  • M-Pesa on your storefront: buyer taps Pay, enters their PIN, money goes straight to your till or paybill
  • Orders marked paid automatically. No fake payment screenshots, no chasing
  • Daily report on WhatsApp every evening: takings, what sold, what's low, who owes
  • Auto debt reminders: polite WhatsApp nudges with the exact balance, until you're paid
  • Staff accounts: your helper records sales and manages stock without seeing your money reports, and every action is logged to whoever did it
  • Back-in-stock alerts: buyers who wanted an item get a message when it returns
  • Automated Google review requests: every buyer gets your review link after their sale, so reviews pile up and your shop climbs Google search
  • Continuous SEO: every month we read your Google Search Console data and re-tune your shop so it climbs for what people actually search
  • First in line whenever you need us

Needs your own M-Pesa till or paybill. We help you set it up.

Talk to us about Pro

Know another shop owner? Refer them and you get a full month of the dashboard free when they join, even on the one-off plan.

What it does

One dashboard for the whole shop.

Everything that used to live in your head, your notebook, and three different WhatsApp chats. In one place, on your phone.

AI product import

Already post stock on Instagram, TikTok or a WhatsApp shop? Our AI reads your posts, ignores the ones that are not products, and pulls the rest into your catalog with a name, category, sizes and price already filled in. You just check and publish.

No re-typing, ever

Live inventory

Every item, every size, every quantity. See what's in stock, what's low, and what's sold out at a glance. Restock with two taps.

Never oversell again

Every sale, logged

Record a sale in seconds with size, price and buyer. Today, this week, this month, all-time revenue add up automatically.

Real numbers, not guesses

Sell in your shop

Sold something in person? Record it in seconds, cash or M-Pesa. It updates your stock and takings, then sends the buyer a clean receipt with your shop's name on WhatsApp.

A proper receipt, every sale

Deliveries

Send a customer a few items to pick from at home. Stock is held aside so you can't oversell it, and what they keep records itself as a sale.

Know what's out, kept and back

Your customer list

Every buyer saved with what they bought and their number. Add walk-ins by hand. One tap to WhatsApp them when new stock lands.

The list stays with you

Who owes you

Let regulars take now and pay later? Every part-payment rolls into one running total per customer, so you always know who owes you and how much.

Get paid what you're owed

Track your spend

Log ad spend, packaging and transport. One-off, or a recurring budget that adds itself up. Your dashboard shows real profit after costs, not just sales.

Know your true profit

Loyalty rewards

Turn one-time buyers into regulars. Points add up on every sale, so you can reward your best customers and keep them coming back to you.

Keep them coming back

Insights

See what shoppers view, save, enquire about, and search for but can't find. Your next stock order, decided by real demand.

Stock what people want

WhatsApp marketing

New drop? Message past buyers one tap at a time, each with a personal note, at a pace that keeps your number safe.

Bring buyers back

Push old stock back up

Items sitting too long? Send them back to the top of your shopfront in one tap, so new shoppers see them first. No need to drop the price.

Sell what's been sitting
One system

Everything your shop runs on, in one place.

Stock, sales, customers and marketing all talk to each other. No more juggling a notebook, a phone and your memory.

Instagram sync
Live inventory
Every sale, logged
Your customer list
Who owes you
Loyalty rewards
WhatsApp marketing
Insights
Essence Automations
Instagram syncLive inventoryEvery sale, loggedYour customer listWho owes youLoyalty rewardsWhatsApp marketingInsights
And your shop gets a website

A proper online shopfront. Every sale starts on WhatsApp.

The same catalog you manage in the admin shows up as a clean website buyers can browse. They tap an item, it opens WhatsApp with the photo and details already filled in, ready to order.

  • โœ“
    Share one link, not 40 photos.

    Your whole stock, searchable, on a link you drop in your bio or a customer's chat.

  • โœ“
    Buyers filter to what's actually available.

    Shoppers sort by what's in stock, on sale or new, instead of scrolling an Instagram feed full of sold-out posts. Something Instagram simply can't do.

  • โœ“
    Buyers enquire with the item attached.

    No more "which one?" Every enquiry lands in WhatsApp with the exact product and price.

Your shop could be live tomorrow. I build it for you. From Ksh 3,000 a month, first month free.

๐Ÿ’ฌ Set up my shop
For owners who aren't always there

Run the shop from your living room, your other job, or another town.

If you've hired someone to mind the counter, this is how you stay in control without standing over them.

  • โœ“
    Open your phone, see today's takings.

    Live sales and stock wherever you are. No closing-time phone call to ask "how did we do?"

  • โœ“
    Know every sale was entered.

    Each sale is timestamped against your stock, so the numbers and the shelf always match up.

  • โœ“
    The customer list is yours, not theirs.

    Buyers are saved to your shop. If an employee moves on, your list stays right where it is.

  • ๐Ÿ”’
    Locked behind your password.

    The dashboard only opens with your password, so you decide exactly who gets in. Shoppers only ever see your storefront. Your stock, sales and customer list stay private to you.

The shop's Inventory Overview screen, showing stock levels at a glance while the owner is away
The actual dashboard

This is the real thing, not a mockup.

Straight from a live shop's admin, running on a phone. The figures are hidden here for the owner's privacy.

Sales overview screen
Sales overview

Today, this week, this month and all-time takings, at a glance.

All items screen
All items

Your whole catalogue with stock counts, prices and quick edits.

Recent sales screen
Recent sales

Every sale as it happens, with an undo if something's off.

Inventory overview screen
Inventory overview

Stock value, low-stock and out-of-stock counts in one view.

Record a sale screen
Record a sale

Log a sale in seconds and optionally save the buyer's details.

Clients screen
Clients

Every buyer, what they bought, and a number to reach them.

Insights screen
Insights

What shoppers view, save, enquire about and search for.

Add stock from Instagram screen
Add stock from Instagram

Pull new posts from your feed straight into your catalogue.

Money owed screen
Who owes you

One running balance per customer, with a one-tap WhatsApp reminder.

Expenses screen
Expenses

Log ad spend and costs, then see real profit, not just takings.

Loyalty program screen
Loyalty rewards

Points add up on every sale, so regulars keep coming back.

Branded receipt
Branded receipt

Every sale becomes a receipt with your logo, sent on WhatsApp.

How it works

Live in a day.

We do the heavy lifting. You get a working shop you can run from your hand.

1. We build it for you

Send your Instagram handle, or just photos and a list. We set up your catalog, shopfront and branding. No data entry on your side.

2. You get your dashboard

A private login for you, and your staff if you want. We walk you through a sale, restocking and messaging buyers.

3. You run it from your phone

Add new stock in 10 seconds, log sales as they happen, and check your numbers from anywhere. We stay on call if you need us.

Good to ask

Questions shop owners ask us.

What do I get for the Ksh 20,000 one-off?

Your own shop website, plus the backend to run it. Buyers filter by category and size, tap to enquire, and their WhatsApp opens with that exact item ready to send. You tap once to pull your stock in from Instagram, or add your own items and photos, and record your sales. We set it all up, keep it running online, and give you your own web address like yourshop.co.ke. No monthly fees.

Why not just keep using Instagram and WhatsApp for free?

You can, that's how most of our shops started. But on Instagram a buyer has to scroll your whole feed to find their size or style, and half the posts are already sold. On your shop they filter by category and size and see only what's in stock, then order on WhatsApp in one tap. You keep the WhatsApp selling you already do, and get the stock, sales and customer records Instagram will never give you.

What happens if Instagram bans my page or group?

Your shop stays up. It lives on your own web address, not on Instagram, so a ban can't take it down. Your customer list and sales records stay too, because they're saved on your side, not inside a page or group. You keep selling from your shop and message your buyers the same day, then rebuild your Instagram when you're ready. A ban costs you a page, not your business.

What happens if I stop paying?

A one-off shopfront stays up, it's yours. On the monthly plan, your dashboard pauses and we keep your data safe. Nothing is deleted. Pay again and everything switches back on exactly as you left it, stock, sales history and customer list included.

Is my customer list and sales data mine?

Yes, fully. Your stock, your sales records and your customer numbers belong to you. If you ever leave, we hand you everything.

Do I need a computer or any tech skills?

No. It all runs on the phone you already have, and we set everything up for you. If you can use WhatsApp, you can run this.

Can I pay the one-off in installments?

Yes. Split it into 2 installments of Ksh 10,000 each: the first to start the build, the second a month later.

Stop running your shop blind.

Send us a message on WhatsApp. We'll show you your own shop, set up live, and you decide if it's for you. No pressure.

Plans from Ksh 3,000 per month ยท Shopfront Ksh 20,000 one-off.

Chat with us Set up my shop. Chat on WhatsApp