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Operate · Advisor Manager

AI posts for you and answers your social media DMs. Every new client lands in your CRM, ready for a call.

For advisors who sell an insurer's, a fund's or a bank's products from their own Facebook, Instagram and LinkedIn. AI plans a post a day from your own photos, answers your Facebook and Instagram DMs inside your industry's rules, leaves your personal messages alone, and puts every enquiry in your own CRM. Not a nice tool to have: a sales system that brings you clients.

Setup from Ksh 25,000, then from Ksh 15,000 a month. Your CRM, your posts and your AI, set up for how you sell.

AI replies to your social media DMs A post a day, approved in one tap or automatically LinkedIn posts too Personal messages left alone Works on any phone
A client card in the CRM showing a Facebook message about the education plan and the AI's reply offering two call times

See it work

Built for regulated products

It answers like you would.
And it knows what it must never say.

Your AI only states facts from your company's own pages and what you tell it. The rules for your industry sit in its instructions, where nobody can delete them by accident. Anything it should not handle goes straight to you.

Never quotes a premium or promises a return Never says a claim will be paid Never picks a plan for anyone Never asks for ID, medical or bank details
Show me how it answers
A post a day

Your face, your colours, your products. Every day.

The AI plans a week of posts from the facts about what you sell, and puts your own photos into a designed picture. Most posts share a useful tip or explain how cover or investing works, and now and then one introduces a plan, so you never look like you are chasing a sale. Approve the whole week in one tap, or let them go out by themselves. These are first-week drafts made for two advisors in our BNI chapter.

Designed post for Lisa Muthoni: Plan the fees before term one, about the ICEA LION UsomiBora education plan
Designed post for Fridah Mcharo: Give your money a job
Designed post for Lisa Muthoni: Get 15% of it back, about tax relief on life premiums
Designed post for Fridah Mcharo: Shillings or dollars?
Designed post for Lisa Muthoni: Cover that gives back
Designed post for Fridah Mcharo: Every money goal starts with a chat

Made from their own photos, in their own brand colours. Never an AI-made face. Lisa Muthoni, ICEA LION Life Assurance · Fridah Mcharo, Mansa-X at Standard Investment Bank.

The real cost

You sell trust. Social media eats the day.

Your clients find you on Facebook, Instagram and LinkedIn. Keeping up with all three is a second job, on top of the calls and meetings that actually close.

Posting is a chore

What to post, a picture for it, the right words about a product with rules attached. So the page goes quiet for weeks, and quiet pages do not get messages.

Messages at 10pm

Someone asks about a plan while you are in a meeting, or asleep. By the time you reply, they have moved on or asked someone else.

Clients and family in one inbox

Your account is also your personal one. An enquiry sits between your auntie, your church group and an old classmate, and gets missed.

Leads in a notebook

Who asked about what, who needs a call back, whose proposal is waiting. It lives in chats and your memory, and a good lead goes cold.

What changes

The AI does the daily work. You do the calls.

You keep posting on your own pages and answering the clients who matter most yourself. Advisor Manager does the rest, and every person who gets in touch ends up in one place.

AI replies to your DMs, day and night

A Facebook or Instagram DM about a plan gets a clear answer and two call times. When you reply yourself, the AI steps back in that chat.

Every enquiry in your CRM

Each person becomes a card with the chat, where they found you and what to do next, on a pipeline built for how you sell, from first message to policy issued.

Personal messages left alone

Every new chat is sorted first. Family, friends and church get no reply from the AI and no card in your CRM. Only enquiries do.

A week of helpful posts

One post a day at the time you pick, mostly useful tips, with your photo in a designed picture. Approve the week in one tap, or let them go out by themselves on Facebook and LinkedIn, or Instagram.

The CRM pipeline for an insurance advisor: New enquiry, In conversation, Review booked, Proposal sent and Application in, with each client's plan and source. Names are blurred
Your own CRM

Every DM, every client, every next step. One screen.

The pipeline is set up for how you sell. For an insurance advisor that is New enquiry, In conversation, Review booked, Proposal sent, Application in and Policy issued. A fund advisor gets their own steps.

  • ✓
    The chat comes with the client.

    Open a card and the Facebook or Instagram conversation is right there, with a box to reply from the CRM.

  • ✓
    You know where every client came from.

    Facebook, LinkedIn, a referral, BNI, an event. After a few months you see which one brings policies, not just likes.

  • ✓
    Nothing goes cold.

    Each card carries its next step and its date, and the calls the AI books land in your appointments with the client attached.

  • ✓
    Your clients stay yours.

    The list is yours, on your own address, like yourname.essenceautomations.com.

Want to see it with your own products? Tell me who you sell for and I'll set up a demo with your company's plans in it.

Set up my demo
Your AI, your words

Ask it what a client would ask. Correct it in one tap.

The My AI tab lets you talk to your AI before any client does. Nothing there is sent to anyone.

  • ✓
    Test it like a client.

    "How much is the education plan a month?" It explains that premiums depend on the person and offers a call, because that is the honest answer.

  • ✓
    Correct an answer once.

    Tap Correct this, type what it should have said, and it answers that way from then on.

  • ✓
    See exactly what it knows.

    The facts it may state are in one box you can read and edit. Anything not in there, it passes to you instead of guessing.

The My AI tab: a test question about the education plan and the AI's answer that premiums depend on the person, with a Correct this button
How it gets you clients

More people see you. More people message you. None of them slip away.

You stay on their mind

A helpful post every day means that when someone thinks about school fees, cover or their savings, yours is the face they saw this week.

You answer first

The advisor who replies first usually gets the call. Your DMs are answered in minutes, at midnight and on Sundays too.

You book them while they are keen

Anyone interested is offered a call time on the spot, not hours later when they have moved on.

You never lose a lead

Every enquiry lands in your CRM with the chat, the next step and a reminder. Nothing is left in a notebook.

Not a nice tool. A system that makes you money.

Think about what one new client earns you. If Advisor Manager brings you just one extra client a month, it has paid for itself, and every client after that is money in your pocket.

Your hardest-working team member

It does four jobs: posting every day, answering DMs at night and on Sundays, booking calls, and keeping track of every lead and client. Every day, no day off, from Ksh 15,000 a month.

In their words

What clients say about working with us.

Not all of them are advisors, but they all trusted us to build and deliver. Same hands building yours.

★★★★★ 4.9 from 18 verified Google reviews See them on Google →
★★★★★

"Joel from Essence Automations designed an amazing website for our hardware business. He also created a Google Business Profile and optimized it so well, Oloolua Hardware is now ranking number 2 in Ngong."

Oloolua HardwareHardware, Ngong
★★★★★

"You made the whole process easy and stress-free. I'm grateful for how careful you were with every detail and how you captured the feel of my brand."

Joy RykerRyker Luxury
★★★★★

"Brilliant system from Joel. The appointment calendar and review system work really well."

SuitGuru KenyaMenswear, Nairobi
★★★★★

"Joel has run our digital ads at Rajshyn Jewellers since 2018. His Facebook, Instagram and Google ad strategies have delivered positive returns consistently. I recommend him."

Bhavna PattniRajshyn Jewellers
★★★★★

"Joel built a quote-request ad for our company on a Saturday afternoon. By Monday morning we already had 2 qualified leads asking for quotes. If you're looking for clients, I highly recommend Essence Automations."

Becca ReenaSptra Glass & Interiors KE
★★★★★

"Joel designed a really nice website for us, full of detail, and we get quote requests and enquiries by email very quickly. Huge impact on our business. Best decision we ever made was choosing him. Hongera!"

Boma Movers KEMovers, Nairobi
Pricing

One price, set up for how you sell.

We set up your CRM, your AI and your posts around your products, then run them with you every month.

Know another advisor? Every person you refer who signs up gets you a free month.

Run a team of advisors? Talk to us about your whole team →

What it does

Everything an advisor's social media needs.

DMs, clients and posts, joined up, on your phone.

A week of helpful posts

One post a day, written from the facts about your products and checked against your rules. Mostly useful tips, with a plan introduced now and then. Approve the week in one tap, tick the ones you want, or let them go out by themselves.

As little or as much input as you like

Designed pictures from your photos

Your own photo, a headline and your name, in your brand colours. Add photos any time from your phone; the more variety, the fresher your posts. Never an AI-made face, and never your company's logo.

Your face sells

Facebook and Instagram DMs

Answered from your facts, in short plain replies, with two call times on offer. Anything it should not handle, like a claim, a complaint or a question on tax, comes to you.

Day and night

Personal messages left alone

Each new chat is sorted before anything else. Personal ones get no reply and no card. Your phone has already told you about them.

Your account stays yours

Your industry's rules, built in

No premiums unless your own rate card is in its facts, no promised returns, no saying a claim will be paid, no advice on which plan. The rules sit where they cannot be deleted by accident.

Safe to leave running

You take over any chat

Reply from the CRM card or straight in the Facebook or Instagram app, and the AI goes quiet in that chat. No double replies.

You are always in charge

A pipeline for how you sell

Stages, client types, products and tags set up for your work, from New enquiry to Policy issued. Move a card to its next stage from the card itself.

Your CRM, not a generic one

Where your clients come from

Every card is tagged with how the person found you. See whether Facebook, LinkedIn, referrals or BNI actually bring you clients.

Spend time where it pays

Booked calls in one list

Every review call with the client attached, by day. After the call, two taps say whether it happened.

Fewer forgotten calls

My AI

Talk to your AI the way a client would, correct any answer in one tap, and read the facts it works from.

Train it yourself

LinkedIn too

The same posts go to your LinkedIn profile, with their own caption if you want one. LinkedIn does not let outside tools answer its messages, so those stay with you.

For the professional crowd

Help on WhatsApp

We set it up, load your products, and stay on WhatsApp for anything you need, the same day.

A person, not a ticket
One system

Your posts, your messages and your clients, in one place.

The posts you approve, the messages the AI answers, the calls it books and the clients it files all talk to each other. No more juggling three apps, a notebook and your memory.

A post a day
Designed pictures
Facebook messages
Instagram messages
Your CRM pipeline
Booked calls
Personal filter
My AI
Essence Automations
A post a dayDesigned picturesFacebook messagesInstagram messagesYour CRM pipelineBooked callsPersonal filterMy AI

Your first week of posts could be ready in days. Send me your page and who you sell for. I'll come back with your posts.

Set me up
The actual system

This is the real thing, not a mockup.

Straight from the system on a phone and a laptop. The CRM screens use sample clients, and their names and numbers are blurred.

Client card with the Facebook conversation
The chat on the card

The Facebook message, the AI's answer and a box to reply yourself.

My AI test chat
My AI

Ask it what a client would ask, and correct it in one tap.

A post waiting for approval on a phone
Your posts

The picture and the words for each platform. One tap approves the week.

CRM pipeline
Pipeline

Every client by stage, with their plan and where they came from.

How it works

Set up around you, then run from your phone.

We do the setting up. You check it, and keep doing the calls.

1. Tell us who you sell for

We take the facts from your company's own pages, set up your CRM for how you sell, and build your first week of posts from your photos.

2. You test it

Ask your AI what a client would ask in My AI, correct anything, and read your posts. Change what you like.

3. Connect your pages and go

Connect Facebook, Instagram or LinkedIn on a short call with us. Posts start going out every day, and your DMs start landing in your CRM.

Good to ask

Questions advisors ask us.

Who is Advisor Manager for?

Anyone who sells a financial company's products from their own social accounts: insurance agents and financial advisors, fund and investment advisors, and bank or SACCO sales officers. If your clients find you on Facebook, Instagram or LinkedIn, it is for you.

Will the posts look salesy?

No. Most posts share a useful money tip or explain how cover or investing works, so people see you as the advisor who helps. Now and then a post introduces a plan, warmly and never pushy.

Will the AI say something I am not allowed to say?

It only states facts from your company's own pages and what you add, and the rules for your industry are part of its instructions. It does not quote premiums unless your own rate card is in its facts, does not promise returns, does not say a claim will be paid, and does not tell anyone which plan to take. Questions about claims, complaints, tax or an existing policy come straight to you. You can test all of this in My AI before it ever talks to a client.

My account is also my personal one. Will it reply to my family?

No. Every new chat is sorted first. Messages from family, friends, church or anyone you clearly know get no reply from the AI and no card in your CRM. If a chat is unclear, like a plain "Hi", it waits for the next message before deciding.

Does it answer LinkedIn DMs?

No. LinkedIn does not allow outside tools to read or answer its messages, so we can post to your LinkedIn but your LinkedIn inbox stays with you. The AI answers Facebook and Instagram DMs.

Do I have to approve every post?

Only if you want to. The AI plans a week ahead. Approve the whole week in one tap, tick the ones you like, or ask us to let your posts go out by themselves: then a post you leave as it is goes out at its time, and one you change waits for you.

Where do the pictures come from?

Your own photos, with your headline and your name designed around them in your brand colours. We never make an AI face, and we never put your company's logo on a post. More photos of you at work make better posts, and you can add them from your phone.

Do I need my company's permission?

Some companies have rules for what their advisors post, so it is worth checking. Every post waits for your approval, the AI only uses facts from your company's own pages, and we never use the company's logo.

What does it cost?

Setup from Ksh 25,000, one-off, then from Ksh 15,000 a month. Every person you refer who signs up gets you a free month.

Can I set it up for my whole team?

Yes. Each advisor gets their own CRM, their own posts and their own AI. Talk to us on WhatsApp about the team you lead.

Do I need any tech skills?

No. We set it all up. If you can use Facebook and WhatsApp on your phone, you can run this.

Spend your time on calls, not on posting.

Tell us who you sell for on WhatsApp. We'll set up a demo with your products, your photos and your first week of posts, and you decide if it's for you.

Setup from Ksh 25,000, then from Ksh 15,000 a month

Chat with us Set me up. Chat on WhatsApp